Privacy Policy

Effective Date: 20/12/24

A+E Fuel Supplies (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, fuel-supplies.co.uk, and our associated services, including our contact form and online store powered by WooCommerce.

1. Information We Collect

1.1 Information You Provide to Us:

Contact Form: When you fill out our contact form, we collect your name, email address, phone number, and any message you provide.

Order Information: When you place an order via WooCommerce, we collect your name, billing and shipping address, email address, phone number, and payment details (processed securely by our payment provider).

1.2 Information We Collect Automatically:

Google Analytics: We use Google Analytics to collect information about your use of our website, including IP address, browser type, pages viewed, and time spent on the site. This data is aggregated and anonymized wherever possible.

1.3 Cookies and Similar Technologies:

We use cookies to enhance your browsing experience, manage your shopping cart, and track website analytics.

2. How We Use Your Information

We collect and process your data to:

• Fulfill and manage orders placed via our online store.
• Respond to inquiries sent via the contact form.
• Improve our website and services using analytics data.
• Communicate with you about your orders, inquiries, or promotional offers (where consent is provided).

3. Legal Bases for Processing

We process your data based on:

Contractual Necessity: To fulfill orders and provide customer support.

Consent: For marketing communications (you can withdraw consent at any time).

Legitimate Interests: To improve website functionality and ensure security.

4. Sharing Your Information

We only share your information with third parties where necessary:

Payment Processors: To securely process your payments.

Shipping Providers: To deliver your orders.

Analytics Providers: Such as Google Analytics to improve website performance.

We will never sell your personal data to third parties.

5. Data Security

We implement appropriate technical and organizational measures to protect your data. This includes:

Secure encryption for transactions.

Regular security updates for our website.

Restricting access to personal data to authorized personnel only.

6. Retention of Data

We retain your personal data only for as long as necessary:

Order information: Retained for seven years for tax and accounting purposes.

Contact form submissions: Retained for up to 12 months.

Analytics data: Retained for up to 26 months (aggregated and anonymized).

7. Your Rights

Under UK data protection laws, you have the right to:

Access the personal data we hold about you.

Request correction of inaccurate or incomplete data.

Request deletion of your data (subject to legal obligations).

Object to the processing of your data for specific purposes.

Withdraw consent for marketing communications at any time.

To exercise these rights, contact us at [email protected] or call 01288 356026.

Email: [email protected]

Phone: 01288 356026

By using our website, you agree to the terms of this Privacy Policy.